S.4

Respect the age, gender, social position, and cultural traditions of the listener

Provide feedback by asking questions designed to encourage further conversation

Use courtesy; for example, avoid sarcasm, ridicule, dominating the conversation, and interrupting

Use culture-specific language, jargon, colloquialisms, and gestures appropriate to the purpose, occasion, and listener

Respond to the listener’s interests, needs, and reactions to social conversation

Adopt conventions of email to establish friendly tone in electronic-based social communication