recognize that a public service announcement (PSA) is an advertisement for the benefit of the public. The purpose of a public service announcement can be to raise awareness (e.g., advertisements targeting tobacco cessation).
- Communication: Speaking, Listening, Media Literacy
The student will analyze, develop, and produce creative or informational media messages. a) Evaluate the persuasive/informational technique being used in nonprint media including television, radio, video, and Internet. b) Examine how values and viewpoints are included or excluded and how the media can influence beliefs, behaviors, and interpretations. c) Use media and visual literacy skills to create products that express new understandings. d) Evaluate sources for relationships between intent and factual content.