Here are some essential tips to consider if you want your eBook cover design to not only grab the attention of readers but also make your book a must-read.
1. Excellent covers are great sellers.
As soon as you enter the space of self-publishing, one of the best gifts you can give yourself is the time to find a cover expert who understands design, allows you the freedom to weigh in on their composition, and accepts the message you need to send to potential readers.
It is also important for you to step back when required. If your designer has the skill, he or she can be trusted to understand the basic elements of design that are not your expertise.
2. Your cover is your branding strategy.
While writing skills are important to build a fan base and ensure that the audience enjoys your work, they will not become significant unless your book sells. This is where the cover comes in.
The casing is the first thing that the readers see, and for it to not get lost in the sea of other titles on the shelf, it should potentially stand out.
3. Keep your target audience in mind.
Another important aspect is to know your audience. Books are not only a manifestation of a writer’s creativity. The content needs a definite form, and the form will influence the way the writing is absorbed.
All forms of art have an audience and books are no different. A good book and cover design, then, is not just an expression of the plot or concept behind the book, but it is an essential piece of marketing. Therefore, it’s important that the audience knows what its goal is.
4. Optimization for digital platforms increases exposure.
If you’re a writer who has not yet considered the thought of selling your work online, you should. Of course, there are still readers who enjoy the comfort of physically holding a paperback in their hands. However, digital audiences now enable people to store thousands of books on a single device. Optimize your images for ebook sales.
5. Consistency makes searches easy.
Once you have established a loyal readership, you must vow to maintain it. With their intensely outlined covers, looks like the Alex Rider series by Anthony Horowitz make it easy for buyers to find work when browsing online. As an author, you can be recognized not just by your name on a cover, but also by the way it is typeset and the overall look and feel of your ebook covers. Make sure the marketing materials are in sync with your cover design so that everything works in your brand’s favour.