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How Trick-or-Treat for UNICEF Is Changing with the Times

October 31, 2023

How Trick-or-Treat for UNICEF Is Changing with the Times

Ask students: What is UNICEF, and what is its mission? When did the Halloween campaign for UNICEF begin? What was Halloween like in the early part of the 20th century?

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For generations of children across America, going trick-or-treating on Halloween has meant more than just collecting candy for themselves — it's also meant collecting coins for children in crisis around the world. Ali Rogin reports on how Trick-or-Treat for UNICEF began and how it's changed.

For a transcript, click here.

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Discussion Questions

  • What is UNICEF, and what is its mission?
  • When did the Halloween campaign for UNICEF begin?
  • What was Halloween like in the early part of the 20th century?
  • Where does money raised by UNICEF go?
  • How has the UNICEF Halloween campaign changed recently?

Focus Questions

Do you think UNICEF switching to a mostly digital campaign is a good idea? What other ways do you think they could use traditions around the holidays to raise funds?

Media literacy: Why do you think this story was produced? What audience do you think it was intended for?

Extension Activity

This story covers the origins of UNICEF's Halloween fundraising campaign, but what about the origins of UNICEF itself? What is it, and what is its purpose?

UNICEF, officially known as the United Nations Children's Fund, was originally created after World War II to provide food, medicine and other relief to children living through poverty and crisis around the world. You can read a little more about where it works here, or watch the video below.

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Halloween Collection

In this collection, you'll unearth a wealth of creative ideas, activities, and lessons that are adaptable and mindful of different needs and circumstances. 

Republished with permission from PBS NewsHour Classroom.

PBS NewsHour Classroom
PBS NewsHour Classroom helps teachers and students identify the who, what, where and why-it-matters of the major national and international news stories. The site combines the best of NewsHour's reliable, trustworthy news program with lesson plans developed specifically for... See More
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