How to Use the Vaping and Juuling Trend to Teach Media Literacy

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It's estimated that 3 million students vape, and many use one e-cigarette or vaping product in particular: Juul. Advertisements made Juul seem like a hip, innovative wellness and lifestyle brand. These Juul ads provide a great case study of the persuasive tricks and deeper meaning of advertisements and commercials. Help students recognize and analyze these age-old advertising tricks.

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