When Donald Trump announced he was running for President he made derogatory remarks about Mexican immigrants, characterizing them as criminals. The Latino community responded not with riots and protests, but with their economic power. In reaction to Trump’s remarks, companies that see a lot of revenue from Latino customers pulled out of Trump owned products or events. Macy’s will no longer carry Trump’s menswear line, NBC will no longer allow him to host and Univision will no longer air beauty pageants that he partially owns. Latinos’ purchasing power is expected to reach $1.5 trillion this year. Listen to hear more about how Latinos are using their economic influence.
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