Lessons on viral marketing techniques used in T-Mobile 'Life's for sharing' campaign. Looks at how ads are directed at different audiences and how they use a range of techniques. The teacher's notes that accompany focus on how digital ads
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MEDIA SMART T-Mobile
A fantastic detailed lesson based on advertising. The powerpoint is an excellent resource which guides ad instructs both the teacher and children. Children will have a great interest in this and enjoy making their own advert.