Welcome to Media Smart the media literacy programme for 7 to 16 year olds. We are a not-for-profit company that researches, develops and provides free educational materials for schools and youth clubs, for teachers and guardians, to help young people think critically about the advertising they come across in their daily lives. Our materials use real and current examples of advertising that we're all familiar with to help teach core media literacy skills, and the organisation is funded by the UK advertising industry, as well as being supported by the UK and EU governments.