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Keynote: What’s the Word? Teaching Literacy the DMC Way!

Keynote: What’s the Word? Teaching Literacy the DMC Way!
#3 Webinar 2022
March 22, 2022 6:00 PM - 7:00 PM EDT
1 hour
Attributes Good for Parents
Subject ArtsMusicEnglish Language Arts


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Join hip-hop legend Darryl McDaniels, founder of the iconic Run-DMC, and author of the best-selling children’s book Darryl’s Dream, along with Nickelodeon’s vice president for Digital Consumer Insights, Makeda Mays Green, author of Makeda: Moving Up in Media, for a compelling fireside chat. They will discuss how spoken-word, interactive media content can be an asset to educators. The session will feature Noggin’s new early literacy and vocabulary music video series, “What’s the Word?” which promotes early literacy skills for all children.

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Professional Credit

Available for one-hour of PD credit. A certificate of completion will be available for download at the end of your session that you can submit for your school's or district's approval.

Share My Lesson is now a New York State Education Department-approved provider for Continuing Teacher and Leader Education (CTLE) requirements and an Illinois State Board of Education (ISBE) approved Professional Development provider.


Innovator, motivator, philanthropist, Darryl “DMC” McDaniels changed music and made history when he broke down cultural barriers with his legendary band Run-DMC. The first rap group to grace the cover of Rolling Stone Magazine and the first to appear on MTV, Grammy nominated Run-DMC changed music, culture, fashion, language, and made American history. They were inducted into the Rock and Roll Hall of Fame in 2009 and received a Grammy Lifetime Achievement Award in 2016. Forty million record sales later, Darryl continues to inspire and impact the world!

In 2014, Darryl launched a comic book company called Darryl Makes Comics. In addition to his new children’s book Darryl’s Dream, he is the co-author of two critically acclaimed books: his recent memoir entitled, Ten Ways Not to Commit Suicide, and a past autobiography King of Rock; Respect, Responsibility and My Life with Run-DMC.

In 2006 Darryl co-founded the Felix Organization with Sheila Jaffe, a nonprofit that works to provide inspiring opportunities and new experiences for children in the foster care system. He regularly talks with kids across the country about respect, responsibility and self-awareness and has appeared before Congress and various State legislatures in support of adoptees and foster children. President Obama invited him to speak at the White House to a group of young men about fatherhood. He also worked with First Lady Michelle Obama on part of her “Get Fit” Campaign. Darryl is the recipient of the Hard Rock’s Love All Serve All Award, the Doing Art Together (DAT) Honoree Award, and the coveted CHILDREN’S RIGHTS Champion for his numerous philanthropic endeavors. He also proudly serves on the Board of Directors of The Garden of Dreams Foundation, a non-profit charity that works closely with all areas of The Madison Square Garden Company, including the Knicks, Rangers, Liberty, MSG Entertainment and MSG Media, to make dreams come true for children facing obstacles.

Makeda Mays Green is Vice President, Digital Consumer Insights at Nickelodeon. In her role, she evaluates the most effective ways to reach target audiences through innovative research methodologies across Nickelodeon’s platforms.

Previously, she served as the Director of Education & Research, Digital Media at Sesame Workshop (the creators of Sesame Street), where she examined the potential of current and emerging digital media platforms to provide quality educational material to children and families.

She has delivered several keynote addresses and guest lectured at Harvard University, New York University and Temple University. She is the author of Makeda: Moving Up in Media and has appeared on The Learning Channel,, and Good Morning America Now.

Green is also a proud advisory board member of Raising Good Gamers, an initiative developed to create positive change in the culture and climate of online video gaming for youth; and Determined to Educate, a non-profit designed to support underserved youth through mentoring programs. She holds a B.A. from Wesleyan University and a M.A. and Ed.M in Psychology from Teachers College, Columbia University, and resides in Stamford, CT., with her husband and three children.

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SML Member

RANDI WEINGARTEN is president of the 1.7 million-member American Federation of Teachers, AFL-CIO, which represents teachers; paraprofessionals and school-related personnel; higher education faculty and staff; nurses and other healthcare professionals; local, state and federal government employees; and early childhood educators. The AFT champions fairness; democracy; economic opportunity; and high-quality public education, healthcare and public services for students, their families and communities. The AFT and its members advance these principles through community engagement, organizing, collective bargaining and political activism, and especially through members’ work.



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10 Reviews
i didnt get credit for the course. the certificate wouldnt open.
couldnt open the certificate
March 06, 2023
Nice keynote.
Fun to see DMC and looking forward to sharing his book with my grandchildren.
Kathryn Fairbanks
March 31, 2022
What a positive webinar! I'm going to Amazon & purchasing the book, "Darryl's Dream"!
March 26, 2022
I used the lesson with my students in teaching them rhyming words that that they found in their reading and we as a class put rhythm to the words. Thanks Cornelia
March 25, 2022
This Webinar is Awesome!
I thoroughly enjoyed this webinar. I can hardly wait for my book to arrive.
March 25, 2022