About This Lesson
Students will analyze and evaluate advertising claims. Students will review online and printed sources of product information and list the strengths and weaknesses of each. Students will develop an advertisement pitch and their peers will evaluate the financial claims and determine the validity of the claims. **Note that this module is part of PwC’s Earn Your Future™ financial literacy curriculum. The curriculum is composed of easy-to-follow lesson plans accompanied by interactive handouts. The modules span grades 3-12. FinLit