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Evaluating Green Advertising Claims (Grades 9-12)
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Evaluating Green Advertising Claims (Grades 9-12)

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Subject Social Studies
Grade Level Grades 9-12
Resource Type Handout, Lesson Plan, Worksheet
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About This Lesson

Students will learn six of the common strategies identified by the Federal Trade Commission that advertisers use to inflate the environmental credentials of a product. Students will then apply what they have learned by evaluating mock advertisements. Lesson plan, handouts, assessment and assessment key are included in the resource file. **Note that this module is part of PwC’s Earn Your Future™ sustainability curriculum. FinLit

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beta
EdBrAIn uses AI to customize lesson resources for your students’ needs.

evaluating-green-ads-lesson.pdf

Lesson Plan
February 13, 2020
414.6 KB
beta
EdBrAIn uses AI to customize lesson resources for your students’ needs.

greenwashing-in-advertising.pdf

Handout, Worksheet
February 13, 2020
371.67 KB

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