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Project-Based Learning: Marketing My City

Grade Level Grades 11-12
Resource Type Project Based Learning


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High school marketing courses and activities help students learn the elements of developing an idea for a product, creating a budget, and building strategies to promote it to others. The purpose of marketing a city or small town can be expanded upon and help students learn how businesses grow efficiently and reach their highest potential for ROI by promoting various brands, products, and services. A Cities’ marketing promotion can focus on boosting content engagement, increasing sales of products and services and growing brand awareness for various businesses, organizations, and its citizens.

The effective and positive implications for a city can be achieved through developing a strong, coherent, and instantly recognizable image for any city or small town. A few are listed below:

  • Allows a city to make the most of the tourism market.
  • Attracts private and public investment in new and existing companies and organizations.
  • Potentially brings the corporate headquarters of the successful national and international companies to the area.
  • Is an attractive source for young people, innovators, and start-ups, creating new creative environments.
  • Promotes a unique atmosphere, positive, and an irresistible experience for those living in a marketed city.

The projects listed throughout the lesson may be incorporated fully or in part for Marketing and Business courses (examples: Introduction to Business or Marketing, Marketing and or Business Planning or Business Technology).

This project-based learning resource was developed by AFT members in collaboration with AFT staff. Special thanks to the AFT members who developed this project:

Susan Watson, Design Team Lead, Cleveland Teachers Union, Business/CTE

Ryan Murphy, Design Team Co-Lead, 1274 North Suburban Teachers Union, Mathematics

Sarah Buhmann,  1274 North Suburban Teachers Union


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