About This Lesson
In this activity, students collaborate to create a Public Service Announcement1 (PSA) campaign in their school to educate their peers about the dangers and illegality of underage drinking and to promote healthy refusal strategies. They use resources and information from the Ask, Listen, Learn: Alcohol and the Developing Brain Digital Exploration and the Ask, Listen, Learn website to develop educational materials for kids in their school. Campaigns might include videos, PA announcements, informative brochures, songs, and posters.
Learning Objectives
Students will:
- Analyze Public Service Announcements (PSAs) to determine what makes them an effective means of spreading a message.
- Create a PSA to educate peers and encourage them to say “NO” to underage drinking.
- Discuss the effectiveness of their PSA campaign.
Time required:
- Initial Activity: 45–60 minutes
- Review and Launch of Student PSAs: varies
Student Materials
- Computer with internet access and projection
- Handout: PSA Brainstorming and Planning Sheet (one per small group)
- Handout: Story Board for Video or Audio PSAs (one per small group)
- Handout: Quick Rubric (enough copies for each small group to evaluate each PSA presented)
- Paper
- Pens, pencils, markers
- Video camera or camera phones (if creating video PSAs)
- Other materials students may need to create their PSAs
