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Greenwashing & Media Literacy: ELA & Health

Grade Level Grades 11-12, Higher Education
Resource Type Lesson Plan
Standards Alignment


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In this lesson, students learn how to analyze greenwashing and logical fallacies, debunk false advertising, and design an infographic to raise awareness.

Step 1 - Inquire: Students identify inaccurate narratives about products used at the beach and learn how misleading marketing can damage the climate.

Step 2 - Investigate: Students identify and analyze logical fallacies, especially greenwashing, and determine how they affect audiences.

Step 3 - Inspire:  Students design an infographic to debunk a logical fallacy about reef-safe sunscreen and offer alternative, locally-made products.

Learning Outcomes

Students will be able to:

  • Identify and explain logical fallacies. 
  • Analyze the negative effects of greenwashing advertisements. 
  • Write informatively to debunk greenwashing advertisements.

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Logical Fallacies in Reef-Safe Sunscreen .pdf

Lesson Plan
October 25, 2023
0.9 MB
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Determine an author’s point of view or purpose in a text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness, or beauty of the text.
Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used.
Write informative/explanatory texts to examine and convey complex ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.


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