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Identifying Greenwashing Through CER Writing
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Identifying Greenwashing Through CER Writing


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Grade Level Grades 6-8
Resource Type Lesson Plan
Standards Alignment

About This Lesson

Access Lesson Plan Here: Is This Greenwashing?

This lesson introduces the concept of greenwashing, or "the process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound." (

Students learn about greenwashing, watch a series of videos, and write a paragraph arguing if an advertisement is greenwashing or not. 

Step 1 - Inquire: Students watch and discuss ExxonMobil's advertisement called "What Carbon Capture Can Do."

Step 2 - Investigate: Students watch a video describing greenwashing and answer guiding questions.

Step 3 - Inspire: Students watch a series of videos from various companies. Students select one video and write a claim-evidence-reasoning paragraph arguing if the video is an example of greenwashing or not.

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Is This Greenwashing_ - SubjectToClimate - SML.pdf

Lesson Plan
February 12, 2023
940.19 KB


Write arguments to support claims with clear reasons and relevant evidence.
Analyze the purpose of information presented in diverse media and formats (e.g., visually, quantitatively, orally) and evaluate the motives (e.g., social, commercial, political) behind its presentation.


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