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Persuasive Writing Lesson with ELA Worksheets

Grade Level Grades 11-12
Resource Type Lesson Plan
Standards Alignment


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In this lesson, students learn about rhetorical appeals through tourism advertisements, explore how tourism contributes to a larger carbon footprint, and create a postcard from the future.

Step 1 - Inquire: Students discuss perspective and persuasion using images of Hawai‘i.

Step 2 - Investigate: Students analyze rhetorical appeals through oil company advertisements and activist artwork on the carbon footprint of travel.

Step 3 - Inspire: Students design a postcard from the future that uses rhetorical appeals to sway audiences about how climate change will impact Hawai‘i if tourism remains the same.

Learning Outcomes

Students will be able to:

  • Identify and explain rhetorical appeals.
  • Analyze marketing tactics and advertisements.
  • Use rhetorical appeals to make their writing more persuasive.

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Rhetorical Appeals_ Tourism's Invisible Carbon Footprint.pdf

Lesson Plan
October 25, 2023
0.9 MB
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Determine an author’s point of view or purpose in a text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness, or beauty of the text.
Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used.
Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
Construct an explanation based on evidence for how the availability of natural resources, occurrence of natural hazards, and changes in climate have influenced human activity.


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