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In this lesson, students learn about rhetorical appeals through tourism advertisements, explore how tourism contributes to a larger carbon footprint, and create a postcard from the future.
Step 1 - Inquire: Students discuss perspective and persuasion using images of Hawai‘i.
Step 2 - Investigate: Students analyze rhetorical appeals through oil company advertisements and activist artwork on the carbon footprint of travel.
Step 3 - Inspire: Students design a postcard from the future that uses rhetorical appeals to sway audiences about how climate change will impact Hawai‘i if tourism remains the same.
Students will be able to:
- Identify and explain rhetorical appeals.
- Analyze marketing tactics and advertisements.
- Use rhetorical appeals to make their writing more persuasive.
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