Rock the Vote's mission is to engage and build political power for young people in our country. Founded twenty-three years ago at the intersection of popular culture and politics, Rock the Vote has registered more than six million people to vote and has become a trusted source of information for young people about registering to vote and casting a ballot. Rock the Vote uses music, popular culture, new technologies and grassroots organizing to motivate and mobilize young people in our country to participate in every election.